Is Platinum Better Than Gold? Price, Durability & Investment Guide
Looking to buy some jewellery and thinking of which material would be the best?
Many have the question lurking in their mind: is platinum better than gold?
There are several metal choices out there and platinum and gold are two of the most prominent ones. While both the choices have their plus points, which one is for you depends on your style, budget, and lifestyle!
We are here to make that decision easy for you by answering so many questions: is platinum more expensive than gold, does platinum tarnish, and is platinum a good investment? Let’s get started!
What is Platinum?
Rare and naturally white, Platinum is a highly durable metal that is resistant to tarnish. Gold is usually alloyed with other metals but platinum in jewellery is at 95%. Just like gold, it is hypoallergenic and many use it for high-end jewellery and engagement rings.
What is the colour of Platinum?
Naturally, it has a silvery-white hue and doesn’t require plating. Even though the colour doesn’t fade, over time, it can develop a patina that gives off a vintage vibe that is loved by many.

Key Features of Platinum:
Naturally white, has no plating
Heavy and dense
Resistant to corrosion and tarnish
Holds gemstones securely
What is White Gold?
White gold is not a pure metal. It is an alloy of gold but don’t let that make you think it is not gold! It is. It typically contains 75% of pure gold. They are usually more durable than silver and act as a fantastic affordable alternative to platinum.
Like any other gold, they are also measured in karats to indicate the percentage of their purity. While gold is hypoallergenic, some people may be allergic to nickel.
How is White Gold Made?
White gold is created when yellow gold is mixed with white metals such as palladium or nickel. After that, it has a slight yellowish tint which is removed with a rhodium plating. The end result is a beautiful finish of bright white. Over time, this plating can wear off. So it’s important to take care of your white gold and reapply every 1-2 years.
Is Platinum and White Gold the Same?
White gold and platinum may look the same to many but they are very different materials. Their composition is different, their durability varies and you need different maintenance for each.
Feature Platinum White Gold
Colour Naturally white Requires rhodium plating
Weight Heavier Lighter
Maintenance Develops patina over time Requires replating
Cost More expensive More affordable
Is Platinum Better Than Gold?
Durability
As a metal, platinum’s density and strength are pretty much unmatched. You will not have to worry about it wearing down. Gold may not be of the same level but it is also durable and even malleable. Which is why, it is perfect for making your jewellery in intricate designs.
Versatility
The silvery white shade is what makes platinum so beloved! But that’s about it, there are no more options with the precious metal. On the other hand, gold gives you so many more options in different shades from yellow to rose gold to green.
Price
As platinum is rarer, it comes with a much heavier price tag. Gold tends to be not as pricey.
Which Metal is Best for You?
Platinum is for those who are okay with spending extra for a touch of luxury and don’t want to bother with maintenance. Gold is for those who don’t mind the upkeep but want lower prices as well as more options.
Is Platinum Better Than White Gold?
If you don’t mind the occasional upkeep, white gold is a much better option due to its comparatively low prices. The maintenance would not cost you as much as a platinum would.
Key Differences:
Platinum is dense and heavy while white gold is light.
Platinum does not need rhodium plating, while white gold does.
White gold requires maintenance but is more budget-friendly.
Is Platinum More Expensive Than Gold?
Yes, platinum is more expensive than gold due to:
Its rarity
Higher density
Greater purity in jewelry (95% vs. 75% for 18K gold)
Price Differences
Platinum ring: £1,230 to £3,280 14k gold ring: £656 to £2,050
Pros and Cons of Platinum
Pros:
✔ Extremely durable and resistant to wear
✔ Naturally hypoallergenic
✔ Holds gemstones securely
Cons:
✘ More expensive than gold
✘ Heavier, which may feel uncomfortable in large designs
✘ Develops a patina over time
Pros and Cons of Gold
Pros:
✔ Available in multiple shades (yellow, rose, and white)
✔ More affordable than platinum
✔ Easier to craft into intricate designs
Cons:
✘ Allergic reactions possible due to Nickel or Copper
✘ White gold requires periodic rhodium plating
Why Choose Gold Over Platinum?
Gold is all in one package. You get platinum’s benefits of durability but it’s much more affordable and has so much variety. Plus, you can find stunning 14K gold personalised jewellery from Argent & Asher, including custom gold necklaces, elegant gold rings, and timeless bracelets.
FAQs:
Is Platinum Harder Than White Gold?
Alloys are meant to be harder than metal. So while platinum is dense, it is not hard. So, does platinum scratch? Yes, but that said, platinum doesn’t lose metal as it just kind of moves around, creating a natural patina over time.
Does Platinum Tarnish?
Nope, platinum is actually super resistant to tarnish and corrosion, which makes it perfect for everyday wear.
How Long Does Platinum Last?
A lifetime! This is why many pass down platinum jewellery as heirlooms so it can stay in the family for years.
Why is Gold Cheaper Than Platinum?
Gold is usually sold as an alloy in different karats. As purity is lower, the price gets cheaper. Platinum is rarer so it’s pricier, and is tied to industrial demand.
How Expensive is Platinum Compared to Gold?
Platinum is usually 40-50% more expensive than gold, especially when it comes to things like rings or heavier jewelry pieces.
Is Platinum Better Than Gold for Rings?
Gold gives you way more style options, and it’s easier to resize or engrave, which is a big plus if you like to switch things up.
Is Platinum a Good Investment?
Gold has always been a fantastic investment. Platinum is valuable but it is not a common investment as prices are unpredictable and while gold fluctuates, it offers more stability.
Final Verdict
So, is platinum better than gold? It really comes down to what matters most to you.
If you want something very luxurious, platinum jewellery is the perfect addition to your accessory box. But if you are looking for a variety that doesn’t break your bank, go for gold.
There are so many options to choose from. Take a look at Argent & Asher, we have beautiful custom-made gold designs that can lift any outfit and tell your story right. Place your order today!
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